Niyo, a financial services start-up is an employee benefits mobile app platform which helps maximize the take home salary by enabling the employees to track, manage, claim various tax benefits. Niyo’s hassle free service helps avoid maintaining paper vouchers, bills etc. while easing the reimbursement process.
Niyo wanted to design their brand identity & a mobile banking solution that introduces their product to the market, welcomes users & distinguishes their product from other available banking solutions.
I engaged with the business owners to understand the business goals & the ways in which this solution will fit into their users lives. The insights gathered from these conversations were paired with the market research to craft a delightful user experience that allows Niyo to connect with users.
The visual identity was designed to reflect trust & reliability, pillars that are the essence of Niyo’s brand values. The Niyo’s smart banking solution embodies this brand strategy, emphasizing ease of use & freedom through the use of a bold graphic & color.
Niyo was launched with a brand identity & a mobile app. In a span of 4 months, Niyo was funded $1 million by Prime Venture Partners. Since the launch, Niyo has successfully tied-up with well-known banks across the country & has been growing rapidly in the banking sector.